Keeping in touch with your existing customers and potentially new ones
There is no better way yet then a plain and simple Newsletter sent out on a monthly basis. If nothing else to be announced, put a monthly Newsletter with the new content you created on your website.
Whatever form your newsletter takes, know it’s just one of many touchpoints. But it’s the most direct way to speak to the people who may be your clients someday consistently at no marginal cost. Focus on delivering value —even if there’s only 10 of them at first. For most businesses just two or three new clients for the year is such a big payoff that nurturing a small list of interested subscribers thoughtfully is completely worth it.